Economic Forces
Key economic variables are a vital tool in predicting movement in business activities as well as a people movements in an economy. It is essential to contribute to business venture, success or failure of organizations and indidual products or services in a way to decide the competitiveness environment in wich the company manages.
AVAILABILITY OF CREDIT
The availability of credit is the amount of credit someone can access to or borrow for a specific moment. Sabanas consulting, depends on this force because due to the fact we are a new company in the market, our first move is to have access to a credit of $10.000.000 to establish the organization in the market.
-CREDIT TO THE PRIVATE SECTOR
By the time of july 2015 there are approximately 21.000 millions of companies that got a credit.
http://es.tradingeconomics.com/colombia/private-sector-credit
http://www.banrep.gov.co/sites/default/files/publicaciones/archivos/escc_mar_2015.pdf
LEVEL OF DISPOSABLE INCOME
The minimum wage in Colombia for 2015 will have an increase of 28,350 pesos, equivalent to 4.6 percent.
That means that the minimum wage that Colombians receive is 644,350 pesos,
The disposable income in Sabanas Consulting is essencial becouse as a company that is recluting personal to companies, the disposable income depends on what the companies are looking for.
PROPENSITY OF PEOPLE TO SPEND
In Colombia the propensity to consume in annual terms is equal to 0,012. It influences us becouse we will spent on goods and services rather than on savings.
http://www.repository.fedesarrollo.org.co/handle/11445/316
TAXS RATES
The tax rate is the tax imposed by the federal government and some states based on an individual's taxable income or a corporation's earnings. It is divided in three: According to the charts; tax under society is decreasing (25 in 2015), iva (15.8 in 2015) and tax of personal income (33 in 2015).
1. Tax under societies
2. IVA
3. Tax of personal income





INTEREST RATES
Interest rates refers to the cost of money, in other words, a established percentage by the lender for an amount of money given. According to this, interest rates are important because they influence us, when we borrow from banks in order to increase our assets. In Colombia the interest rate was last recorded at 4.50%, is determinated by the "Banco de la RepĆŗblica".
http://www.tradingeconomics.com/colombia/interest-rate
INFLATION RATES
Inflation rate means a general increase of prices in the economy as a set of goods and services. This is relevant for us because it affects greatly the market of the country, and in this case this affect the total spending of the company because if inflation goes high, company's operational cost are consequential. For the 2014 the inflation was 2,9% and for July 2015 the actual inflation rate is 4.46%. This data is reported monthly by the Dane, Colombia.
http://www.tradingeconomics.com/colombia/inflation-cpi
MONEY MARKET RATES
The money market refers to the trading of financial instruments with high liquidity and short maturities. These can be as commercial paper, federal funds, bankers acceptances, US Treasury bills, etc. For this reason we are not interested in entering a money market because Sabana Consulting would be in a beginning stage and requires no investments in a money market.
http://www.investopedia.com/terms/m/moneymarket.asp
FEDERAL GOVERNMENT BUDGET DEFICITS
The federal budget deficits refers to the misuse of resources and the money of the government. In other way is when the state spends more than it receives so a deficit occurs. This economic variable affect people and companies because the government impose new policies to raise taxes in order to cover the lack of money missing. At the year 2014, Colombia's Government Budget Deficit reach a 2.40% of the country's GDP. This information is given yearly by the Ministry of Finance and Public Credit Republic of Colombia.
http://www.tradingeconomics.com/colombia/government-budget



GROSS DOMESTIC PRODUCT TREND
Colombia is the third biggest economy in Latin America and the GDP value represents 0,61% of the world economy, especially with commodities like oil, coal and coffee. According to the graph the GDP was worth 377.74 billion US dollars in 2014. Additionally, according to the government, in 2015 the GDP will increase in the public sector, industry, agriculture and construction, contributing to the consumption and investment in the population in Colombia. GDP is a important variable, because our company are looking people to employ in differents sectors of the economy, and it will increase the opportunities and productivity in Colombia.
http://www.dane.gov.co/index.php/pib
http://www.tradingeconomics.com/colombia/gdp
CONSUMPTION PATTERNS
The graph shows household final consumption expenditure in the latest years in Colombia, according to the graph in 2014 household in the country purchased 231,133,675,462 US dollars. The explanation to his behavior is that middle class is growing, and people are spending more in technologies, travel, beauty and health, because of that, people in our country is looking for improve their lifestyles. And it affect our company in the way that we provide an opportunity to people who dont have work and are looking to buy more things to their benefits.
http://data.worldbank.org/indicator/NE.CON.PRVT.CD/countries/CO?display=default
UNEMPLOYMENT TRENDS
This is the more affectable variable in Sabana Consulting, actually unemployment rate in our country decreased to 8,2% in June from 8,9% in May in the actual year. In 2014 had the record low of 7.71% in November in 20 years. At the present time, Colombia is a country that are progressing in productivity, because of that this is an advantage for our company, to avoid the problem, we want to decrease the percent in unemployment rate, looking people with skills who want to progress, because according to the researchers the sectors focused on domestic demand created the most Jobs.
http://www.tradingeconomics.com/colombia/unemployment-rate
http://www.dane.gov.co/index.php/mercado-laboral/empleo-y-desempleo
WORKER PRODUCTIVITY LEVELS
Colombia is ranked 66 of 144 countries in the latest Global Competitiveness ranking, behind even the countries as Perú, México, PanamÔ, Brazil and Chile. Also according to the stadistics in 2012 wage and salaried workers was 46.4%, and in 2013 the labor participation rate (% total population ages 15+) was 67.4%, but in recently years as the graph shows the number of employed persons producing for the country increased to 22017.274 thousands persons in July from 21368.21 in January in 2015. The stadistics, allow the company develop new strategies to attract differents organizations to employ population in BogotÔ, Colombia, and in this way, help people without work and waiting to new opportunities.
http://www.tradingeconomics.com/colombia/employed-persons
http://datatopics.worldbank.org/jobs/country/colombia
COALITION OR LESSER DEVELOP COUNTRIES (LDC) POLICIES
Angola, Afghanistan, kiribati and Haiti are four of the most impoverished and vulnerable countries in the world, with the lowest gross national income, weak human nutrition, health and education and economic vulnerability. This variable do not affect us directly, but Colombia is a developing country and population in increasing, and also resources is falling, because of that we need to produce and improve the quality of life in our country and Sabana consulting is contributing to the small population to progress in ambit of work.
http://www.nationsonline.org/oneworld/least_developed_countries.htm





VALUE OF THE DOLLAR (EXCHANGE RATE)
Affects our project given the situation that any of our prospects or potential customers importing raw material, technology or equipment, will delay their activity, waiting for better conditions. COP: $3.102.60
http://useconomy.about.com/od/tradepolicy/p/Dollar_Value.htm
STOCK MARKET TRENDS
As we mentioned above, we are living within a globalized world and as investors or entrepreneurs we must have in mind the world's trends to plan ahead and focus business efforts with those segments with the best potential of growing and current performance. We have different information sources Bloomberg could be a global source and BVC give us the local detailed trends. The COLCAP is a major stock market index which tracks the performance of the 24 most liquid stocks traded in the Colombia Stock Exchange. An example for our country could be Infrastructure and Technology
COLCAP Index as per Friday, August 21, 2015
http://www.bloomberg.com/research/sectorandindustry/overview/sectorlanding.asp?region=US
http://www.tradingeconomics.com/colombia/stock-market
FOREIGN COUNTRIES ECONOMIC CONDITIONS
Global Markets and Free Trade Agreements are affecting consumer spending all over world. If there is a global crisis or an economic crisis of any specific country associated to a FTA with Colombia, this will originate a decrease in the amount of money spent by organizations and people in the market place. Moreover, organizations will be forced into firing a large number of their employees or retaining them with significantly reduced salaries affecting directly our opportunities as human resources suppliers. An example could be Petroleum industry crisis, which has driven an economic recession in many countries and it, has driven a high workers turnover within this economy sector.
The Web Page of the Economy Watch, provide a Global Economic Statistics Database service detailed information and comparisons. As an example, the graphic below corresponds to the Unemployment Rate in Colombia.
http://www.economywatch.com/economic-conditions
http://www.economywatch.com/economic-statistics/economic-indicators/
IMPORT-EXPORT FACTORS
Although these factors do not affect us directly, a deep analysis will find that there are some ways how import and export trading would affect us. Answering these questions would help us understand our opportunities. ĀæAre there any segments of our interests? ĀæAre they manufacturers or merchants?; Āæare the Organizations local or do they have regional or multinational interests?; ĀæWhat products are they going to import/export?; ĀæWhat markets ( Countries ) are they targeting?. These answers together with the analysis of the economic forces will guide us to plan our segments of interests and help us to identify the ideal employee profile and professional competencies. As an example below we are showing some Graphics (percent Change) related to Import-Export tendency in Colombia
http://www.enotes.com/homework-help/what-factors-affect-export-import-briefly-discuss-373969
DEMAND SHIFTS FOR DIFFERENT CATEGORIESOF GOODS AND SERVICES
This is a very important factor because it tells us that the service sector in Colombia is growing very fast. The consequence of this is that people are now going to invest more in the service sector and also that the competition will be a lot more strong in this sector.
INCOME DIFFERENCE BY REGION AND CONSUMER GROUP
SML= $644,350 COP
This key variable is important to us because we can measure the income of the people in Bogota. We can see that in Bogota there are more sectors in which the income is low or very low. With this we can focus on the places with low income or medium low income because they are the ones that need more job opportunities.
http://www.movilidadbogota.gov.co/hiwebx_archivos/ideofolio/06-CaracScioecoBta_15_1_40.pdf http://contenido.metrocuadrado.com/contenidom2/ciudyprec_m2/inforbog_m2/informacingeneralbogot/ARTICULO-WEB-PL_DET_NOT_REDI_M2-2026901.html
PRICE FLUCTUATIONS
This table show us how much does the price fluctuates in Colombia. As we see the prices in Colombia have a big variation among time and it is never a stable factor. This key is important because every person with a company needs to know how prices change in terms of threats and opportunities.
Reference: http://cubindices.dane.gov.co:8084/Dane/intermedio_dinamicos.jsp
EXPORT OF LABOR AND CAPITAL FROM COLOMBIA
This key economic factor has being increasing in Colombia in the past years. That means that Colombian companies are growing and entering the global market. In this matter we can use this factor in terms of opportunities and threats because companies would be requiring more labor as they grow.
MONETARY POLICIES
The Republic Bank of Colombia is the one in charge of controlling these monetary policies. They use them in order to keep the inflation rates low and stable. The main objective of the policies is to combine the price stability with the maximum growth of the product and labor. This decisions affect every sector in the economy because it have consequences in credit, decisions of costs, production and employment, asset prices and the inflation rate.
Reference: http://www.banrep.gov.co/es/politica-monetaria
FISCAL POLICIES
The fiscal Policies can affect our economic sector for two reasons:
1. Deflationary: An increase in the taxes could give us lower profits
2. Expansionary: Lower taxes will increase costumers spending, that will help us to generate higher profits
http://www.economicshelp.org/macroeconomics/fiscal-policy/fiscal_policy/
EUROPEAN ECONOMIC COMMUNITY (E.E.C) POLICIES
One of the objectives of the E.E.C is to join nonmembers countries, or associate thhemselves with it, this will affect the economy because if the country where the business is located is associated with the eec, there will be a lot of changes in the Policies in general to make easier the trade with those countries.
http://scholarship.law.duke.edu/cgi/viewcontent.cgi?article=2880&context=lcp
ORGANIZATION OF PETROLIUM EXPORTING
This organization is aim to the equality the petroleum policies of its members and to safeguard the interest of each country.
Furthermore, the OPEC try to ensure oil prices, and secure fair returns to producing countries and investors in the oil industry.
All the decisions made by this organizations will affect the members economy.
Thus the dolar price will increase or decrease depending of the incomes caused by the oil industry, and vice versa, and this will affect our industry because the oil companies could be or could not be customers of our services. According to Portafolio magazine the OPEC decided to maintain the production of 30 million barrels per day, making the international prices of petroleum to decrease and affecting in a negative way the Colombian petroleum industry.
http://marketrealist.com/2015/02/strengthening-dollar-affected-oil-prices/
http://www.opec.org/opec_web/en/publications/345.htm
http://www.portafolio.co/economia/las-consecuencias-la-decision-la-opep-colombia









