Sabana Consulting

 

 

Sabana Consulting Group is in Quadrant II, because we need to evaluate our present approach to the market place. Altough the recruitment industry is growing rapdly, we are unable to compete effectively, and we need to determine can best change to improve its competitiveness. For that reason, market penetration is the best option.

 

Market Penetration: Sabana Consulting use the market penetration to improve the service in Bogota, because the usage rate of present costumers (companies and job candidates) are increasing significantly. People and companies will know Sabana Consulting as the best company of recruitment in Bogota and in the future in Colombia. Through t this strategies we will developny as the best in the market.

 

 

 

 

 

 

 

Market Development: This intensive strategy that the company will implement is very necessary because in the near future as we already mentioned the objectives, we are expecting to find new groups of buyers as potential customers in untapped markets. These potential customer groups may be served by our competitors and we want to penetrate these new geographical areas while we acquire more experience in the business