Internal-External Matrix
The Internal-External (IE) matrix is an strategic management tool used to analyze working conditions and strategic position of a business. The Internal External Matrix or short IE matrix is based on an analysis of internal and external business factors which are combined into one suggestive model.
GROW AND BUILD
-
MARKET PENETRATION: Sabana Consulting will use a market penetration strategy, to gain a significant portion of the market and establish a strong presence and improve the level of service in Bogota, and increase significantly the usage rate of costumers (both companies and job candidates). Another reason is to generate a positive difference between sales income and marketing expenditures to create an opportunity to recruite the best candidates through a greater marketing effort and investment. People and companies will identify Sabana Consulting as the best recruitment company in Bogota and in the future in Colombia.
-
MARKET DEVELOPMENT: This intensive strategy will be implemented given the fact that in the near future as we already mentioned in our objectives, we are expecting to find new segments of the industry and new groups of buyers as potential customers in untapped markets. These potential customer groups may be served by our competitors and we want to penetrate these new geographical areas once we acquire more experience in the business.
